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The Revenate Blog

Get insights from the front lines of marketing on
leadership, demand-gen, and marketing ops

Know what to test —and successfully

Now that you’re ready to test, it’s time to decide what to test. But there are some pitfalls to testing as well. So, in this post, we’ll also take a look at some of the most common pitfalls and also how they can be mitigated. What should you test? I have used this handy table […]

August 17, 2017/by Tish Millsap

5 Ways to Elevate Your B2B Marketing w/ Tish Millsap

Podcasts

Are you happy with your B2B marketing? Are your emails and digital ads getting ignored as quickly as you can get them out? Tish Millsap is CEO and S. Strategist at Revenate Marketing, and she’s spent a lot of time thinking about the…

Are You Missing Signs That You Need Attribution?

Podcasts

Attribution is a trending discussion topic since many of us have been burned in the past. Is not implementing attribution the right thing for us as B2B professionals? The top consultants in the attribution space are joining us to debate if and…

Marketing Metrics: What’s the Goal?

Podcasts

Tish Millsap, Founder of Revenate Marketing, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Tish shares her insights on the maturity continuum of marketing organizations, goals marketers should aspire to when…

How to rock a small budget like a Fortune 500 powerhouse

News

Small budget + small team = limited marketing options, right? Notsomuch. You can (and will) make the most of your small budget with a little advice that’s actionable and doable. Are big marketing budgets all that different anyway? When…

Is Testing Really Worth It? Word of caution

News

Everywhere you look in marketing, people are talking about testing. Testing is the best way to get better results! Testing and Learn, they say. But testing takes time and effort. Before diving in, you need to ask yourself: should I be testing…

2 key ingredients for successful demand-gen

News

I’d like to welcome a guest blogger, Nicole Sommerfeld, also from TDA Group. TDA Group is the premier B2B content marketing for high tech. TDA Group plans, creates, and manages content marketing programs that help maximize the return on marketing…

Three Proven Ways to (Significantly) Build Your Contact Database

News

Doesn’t it seem like you receive emails filled with tips and tricks promising to grow your list all the time? Sure, there’s lots you can do – from adding forms to your website, pop-up windows and refer-a-friend campaigns – but, while…

Is Weak Content Slowing Down Your Lead-Gen Efforts?

Featured

I'd like to welcome a guest blogger, Paul Gustafon from TDA Group. TDA Group is the premier B2B content marketing for high tech. TDA Group plans, creates, and manages content marketing programs that help maximize the return on marketing investments—and…

The Revenate Blog

Get insights from the front lines of marketing on
leadership, demand-gen, and marketing ops

Know what to test —and successfully

5 Ways to Elevate Your B2B Marketing w/ Tish Millsap

Are You Missing Signs That You Need Attribution?

Marketing Metrics: What’s the Goal?

How to rock a small budget like a Fortune 500 powerhouse

Is Testing Really Worth It? Word of caution

2 key ingredients for successful demand-gen

Three Proven Ways to (Significantly) Build Your Contact Database

Is Weak Content Slowing Down Your Lead-Gen Efforts?

Language of Business

Testing Types

Attribution Models

Partnering with Finance

Content Marketing Payoff

The Revenate Blog

Get insights from the front lines of marketing on leadership, demand-gen, and marketing ops

Get insights from the front lines of marketing on
leadership, demand-gen, and marketing ops